How BMCG Helped a Mission-Driven Shoemaking Business Scale Its Impact

This social enterprise is dedicated to empowering small, family-owned shoemaking businesses in underserved communities by providing sustainable job opportunities.

Our featured client is a small social enterprise whose mission is to be able to provide jobs to small, mom-and-pop shoemakers in depressed communities. Our client’s crusade had her dealing with tasks across multiple fronts: establishing partnerships, training, management, production, marketing and sales. This was a passion project for BMCG. We provided guidance by benchmarking on comparable successful social enterprises and engineered custom technology for the client. We improved the client’s search optimization and built a website for marketing promotion and sales fulfillment. The problem that the client was struggling with is that her team is too small to handle multiple tasks. We were able to help by providing a custom inventory management system that services multiple supply chain sources, is able to track marketing campaign promotions, is able to track customer feedback and quality control metrics across multiple providers. The client has been pretty successful in creating impact in her target communities. Unfortunately she has ceased operations for personal reasons but we have decided to feature her story as an example of the close collaboration and relationships that we establish with our clients.